Thank you for taking the time to share this, and for being a long-time customer. We understand how frustrating it is to see a price go up on something you rely on, and we want to be transparent about why it changed.
Folate is a very sensitive nutrient. It can lose potency quickly when exposed to light, heat, and air, which means a product can test well at release but deliver less over the time you're actually using it. To address this, we switched to a new methylfolate raw material in the form of a choline salt, which is significantly more stable than the folate source we used before. The label and marketing were updated to reflect the new ingredient.
This material costs us more to source, and that is the reason for the price change. It was not a response to trends. Our goal was to make sure every capsule delivers what the label says from the first dose to the last.
We also agree with you that supplement choices should be personal. We always encourage customers, especially anyone who is pregnant or planning a pregnancy, to work with their healthcare practitioner to decide which form of folate is right for them.
If you have any questions about the new formula, please reach out to our customer service team directly. We'd be glad to talk it through with you.
